Google Merchant Center: sync the product feed from ERP on Azure
From the ERP catalog to Shopping: generate, validate and publish the feed to Google Merchant Center with a scheduled Azure architecture.
Read guide →Integrations · Microsoft Azure · Marketplaces
Product feeds and Google Merchant Center
How to generate, optimise and sync product feeds to Google Merchant Center, Shopping and marketplaces, starting from the ERP/PIM catalog.
Multichannel product feed architecture (storefront, marketplaces, Shopping)
One data model, many channels: how to design transformations, mappings and rules to generate consistent feeds for every destination.
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Product feed optimization: attributes that boost visibility
Title, description, GTIN, brand, category, images: the attributes that matter most for relevance and coverage and how to manage them at the source.
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Variants, GTIN and availability in Shopping feeds
item_group_id, identifiers, stock and price: how to model variant products without creating duplicates or disapprovals.
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Migrating from Content API to the Google Merchant API (before August 2026)
The Content API for Shopping shuts down on 18 August 2026: how to migrate to the new modular Merchant API without losing products on Google Shopping.
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GPSR: the mandatory fields to add to product feeds (EU)
Since 13 December 2024 EU listings must show manufacturer, EU responsible person, identifiers and warnings: which fields you need and how to put them in the feed.
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EPR numbers for marketplaces: LUCID, WEEE and UIN to avoid suppression
Without valid EPR numbers marketplaces block listings: which ones you need per market (LUCID, WEEE, UIN) and how to provide them.
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